Many companies suffer from paradigm paralysis. This is because in part, that they lack true leaders with vision. Many of these “leaders” without vision are stuck in the industrial paradigm. They want to know how much time it takes to do something they don’t truly understand, and really don’t want to embrace; and demanding ROI be manufactured to validate the need and or worth of shifting. This article Social Business Time further explains the pitfalls of not embracing the Social Business paradigm shift.
Many customers, suppliers, partners and customers have made the shift and are demanding that business shift with them. Some businesses like Amazon listened and are being rewarded for it. Others sadly have not and are on the path of the dinosaur.
Restaurants, coffee houses, nail salons, even churches; need to have online presence. It needs to be inviting, current, SOCIAL. This is our new communication paradigm. It does not replace face to face, it fosters it. Tweet-ups aren’t dead. Impromptu is made easy in this digital age.
And those businesses who are not investing in a presence are missing more than just defining their landscape; they are missing a chance to capitalize on positive customer experiences and mitigating customer complaints. And customers do not always wait until they exit an establishment to tweet or yelp or send some other digital communication about what they’ve encountered. The one rule that hasn’t changed: Bad reviews travel more and faster than good.